It is vital in today’s marketing climate to utilize an experience marketing agency for all your media/marketing purchasing. Empire Marketing is a group of experts that will save you money on all your marketing buys.
1. Smarter media outlet selection: Empire Marketing conducts research that aligns the type of product or service you offer with the right buyers – and with the right media outlet. We have a menu of multiple stations, newspapers and billboards to choose from. Compare this to going direct, whereby you may likely go with whichever station you personally prefer or otherwise think is popular: not a good move if you want to hit your target audience with your message. At the end of the day, it is the effectiveness of your campaign that will drive your ROI, not saving a few dollars up front by going direct.
2. Negotiating power: We know how to ask the right questions and get the deals that can save you money on your total bill. Media outlets recognize the agency’s experience and are more likely to be flexible with pricing or to clue them in on deals.
3. Understanding the lingo: Points, dayparts, PVT/PUT, O&O station, break position: there is a lot of specialized terminology in the media buying world! Leave it to an agent to cut through it all to get you the best deal possible.
4. Not all times of day are created equal: If you go direct, your advertisement will likely be relegated to less attractive times of day to run your message. Why? There are 24 hours in a day, and stations need ad inventory for every hour. Who knows where – or when – your ad will actually play. Meanwhile, a savvy media buying agent will aggressively fight to get your ads placed in the most advantageous dayparts.
5. Convenience: When you buy direct, you open yourself up to a slew of incoming calls from other stations soliciting your business. Once the word is out that you are in the market to buy media, the sharks will start circling. Instead, allow your agent to field incoming calls, negotiate, and schedule deals so that you can focus on running your business.
Want to buy smart? Call Empire Marketing an experienced, research-focused media buying agent to handle your media buys moving forward and get a better return on investment for your campaigns.