What Your Logo Says - Empire Marketing
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What Your Logo Says

What Your Logo Says


A logo should be original and unique


Designing a logo may look like a simple and straightforward operation. This is normally far from true; a lot of work actually goes into designing a logo as it gives a visual representation of the identity of a company, its values and its vision.


An original, unique and professional looking logo will allow a company to stand out from its competitors.


A well designed logo can greatly improve the success of a business, as it will appear on business cards, websites, advertising material and stationery.


The psychology of colors


A key element in designing a logo is its color code and the psychology behind it. For instance, red is used by Companies like Netflix, CNN, Coca Cola, and Virgin Atlantic to stimulate feelings of passion and intensity. Ford, Twitter, Skype and Dell use blue colors in their logo as these represent loyalty, trust and intelligence.


Studies haves shown that 60% to 80% of purchasing decisions are influenced by colors, hence choosing the right color scheme can literally make or break a product or service.


Color is generally the first thing a consumer will notice about your logo, whether consciously or unconsciously.


An interesting info graphic published by Fast Company, on the psychology of colors highlight that a staggering “84.7% of consumers cite color as the primary reason the buy a particular product” and that “ads in color are read up to 42% more often that the same ads in black and white”


A Logo should be versatile and adaptable


Besides looking clean and professional a logo should be versatile in terms of style, color and shape, as it will appear on business letters, computers, mobile devices and giant billboards, as well as shopping bags, mugs and boxes; furthermore, it should be clearly recognizable when displayed in black and white.


Three Reasons To Re-Design Your Logo


1) Drop the brand name

Dropping the brand name from a logo can be seen as the ultimate achievement for any company. It means that your brand and its logo are so well established, that people will recognize the logo, even without the actual brand name showing. Examples of brands that have achieved this ‘iconic status’ include Apple, Nike, Starbucks and Pepsi. The reason behind Starbucks dropping their name and the writing ‘coffee’ from their logo in 2011 was aimed at both expanding their product range and make it look more like a local business rather than a corporate business.


2) Less is often more

A clean and simple logo can often work wonders. For instance Apple has made several changes to their logos over the years and now it’s a very simply logo showing a very light grey apple with a bite taken from it.


3) Align your logo with your Company’s strategy

When your logo is no longer aligned with the company’s strategy, mission, vision and product offering it is definitely time for a revamp of your logo.


If you are considering Re-designing your logo and not sure where to start, just give us a call and we’ll be delighted to show you how a newly re-designed logo can pour new energy into your business.

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